top of page
  • Piper & Willow Co.

How Social Media Aids Your Business

In this day and age, the power of social media is boundless. With marketing and management, you have the capability to direct traffic to your business in the forms of brand awareness, personality, identity, and fast engagement with your audience.

What is Social Media Management and Marketing?

Social media management and marketing can cover a vast majority of opportunities and work as it allows businesses and influencers alike to share and create content across their social media platforms. This can include anything from curated and/or custom written posts, videos, pictures, quotes, and more to drive engagement to your brand.

Before a social media manager or marketer can assist you, they will work with you to create a strategy, a plan for your engagement, and an agenda to make your posts consistent.

Strategy is Everything

In most cases, businesses tend to jump right into social media, but it's important to take a step back and plan your course carefully. Constructing an effective route for your business and can take a lot of research and time, and each business takes a different direction and pace. It's always best to align your business goals with your budget, interest, and target audience before you begin.

Something as simple as a content calendar, can help you plan out realistic calculations and give you more time and resources for your social media blueprint. You may begin putting together all of your content and ideas and realize that you need assistance and that's okay. We can help with any questions or information you're looking for.

Engagement is Important

Engagement for any business or influence is vital. It creates a black and white list of what your consumers want and how they feel about you or your service.

The best way to guarantee your consumers likes and trust is by building relationships with them and giving them value. Posting articles and engaging with your audience (replying to their questions, asking them for feedback, and retweeting/reposting their content) can help you reach milestones. After all, social media was designed for two-way relationships. With your interactions with your consumers, you are creating the building blocks to get there.

Consistency is a Must

Posting 'occasionally' is fine for your personal, friends-only profiles, but if you're using your social media platforms for business, consistency will be far more beneficial and help you and your goals in the long run. Creating a schedule that your consumers can follow and look forward to is crucial. If you're unable to commit to posting at least twice a week or more, this could be an opportunity for a social media manager or marketer to assist you in your growth goals. There is also many available online tools and apps to help you depending on what routes you want to take. Your clientele will begin to know when they can visit your page and know when you post -- It really helps with social media algorithms as well.

bottom of page